We quietly released 7 new features on December 22nd, just before Christmas. They all directly contribute to Engagio’s two key premises (and promises): a) helping you manage multi-site conversations, b) bringing you visibility about the potential relationships from whom you’ve interacted with.
Commenting Inbox Productivity
1) Mark read/unread
Similar to GMail’s, you can mark individual, multiple or all messages as read or unread.
2) Publish to Tumblr as a new post
Previously, when you shared a comment on Tumblr, it was as a Quote. Now, you can also publish any comment as a new Post on Tumblr. This allows you to post your best comments that way or edit someone else’s comment and make it the basis for your post.
3) Connect to LinkedIn
LinkedIn is the 8th network you can connect to. Once you do, we start pulling LinkedIn replies to you from what you share and from your Group conversations, but you can’t reply (yet) from the Engagio Inbox.
4) International Languages
We implemented UTF8 encoding to support the various international language characters. We know that some users from Turkey and Russia have asked for it, and others probably were waiting for it.
Visibility and Intelligence about your Contacts
5) Search People
Gradually, more and more users will be on Engagio. When you search for a person, if the user is on Engagio, you’ll see their integrated networks on one line. If they aren’t on Engagio yet, you’ll see the various networks they are on. That’s a very convenient way to do research on someone you’ve just met without having to look for their social identity profiles separately.
6) Public Profiles
Fred Wilson’s recent blog post on Lightweight Identity focused on the fact that our public identities are very telling about us. This is our first attempt to tie all the social identities of a user on a single page that others can browse and link to. Great for learning about new people that are interacting with you.
Think of it as an Analytics dashboard for your Engagement activity. On one page, you’ll see a) all your contacts, b) engagement stats from your top networks, c) your top sites, d) top sites from your top contacts, e) a roll of your latest comments, f) latest public comments from your top contacts.
Tying everything together and going forward
Yes, there’s a method behind our madness. Here’s the flow and how the various pieces get connected: from a single comment to/from a user, you’ll see that user in your Engagement folder. If you hover over that user and click on their name, you’ll be sent directly to their profile where you can learn about them. And, once you’re reviewing their profile, we’ll reveal key aspects of the 1:1 relationship you have with them.
Overall, these features contribute to making Engagio a unique product that combines the utility of email with the usefulness of online relationship management.
Think of the following 4 facts: 1) the web removed distance barriers, 2) social media has made us more open about ourselves, 3) online commenting flattened the conversation barriers, and 4) starting business relationships online is no longer an exception, rather becoming a common thing. Engagio helps you exploit and manage the converged effects of these 4 trends.
And we have even more exciting ideas in store for 2012.
Best Holiday and New Year wishes to our users, supporters, followers and those still on the waiting list.