Social Gesturing is at the heart of the social web. Those little signals have a small footprint but a large impact.
The crowd-sourced nature of social gestures adds up to a lot of value. After all, Facebook with all its might was mostly based and founded on 3 basic social gestures: liking, sharing and linking, each taking a fraction of a second to accomplish.
I’ve been thinking a lot about the hierarchy of social gestures in terms of value and potential. And I came-up with the following way to organize them into a taxonomy where certain gestures are grouped with each other according to the objective they are meant to achieve and the purpose they target: People, Interests or Content.
The graph below is self-explanatory. The objective of social gesturing is to a) grab Attention, b) Express yourself, c) Curate interests (or content), d) develop Relationships, or e) Engage with people.
The most commonly used Social Gestures are Sharing, Linking and Liking when it comes to Content, and Following or Friending when it comes to People. But the area that holds the most promise is Engagement with People.
There is an ascending amount of time it takes to accomplish each gesture. If you look at the two extremes, Discussing something with someone is a lot more time-consuming than Clicking on content or Sharing it.
Personally, and for Engagio, I’m very interested in the gestures around Social Engagement. I think we’re just getting started in that segment, and I plan to cover more on that topic in Part II of this post.
In the meantime, what is your opinion on the following 3 questions:
- Are there other Social Gestures that you are seeing?
- Do you see new ones that are emerging?
- Which ones do you use the most?
- If You Don’t Interact, You’re Not Social (radian6.com)
- The Social Web Trends Of 2012 (viralblog.com)
- It’s a Small World After All: The Top Global Web Trends (briansolis.com)