Engagio Survey: Commenting more important than Sharing, and Replying is more important than Liking or Voting

Today we are announcing the Quantitative part of the 2012 Survey, State of Social Conversations.

You can read about the results by visiting the 2012 Engagio Survey entry page, and follow the link there for the detailed results. This is part I of the results, focusing on the quantitative aspects. In Part II, we will include the qualitative part where we will synthesize about 250 additional comments that were gathered as part of the survey process.

Also, today, we’re going to discuss these results on stage during a panel at BlogWorld. I’m joined by Fred Wilson, Jeffrey Minch (JLM) and Arnold Waldstein.

Here’s the Infographic. Feel free to use and share it as you wish.

Engagio Infographic State of Social Conversations

Summary of Findings:
  • - Building and nurturing online communities is the #1 cited benefit of commenting online, whereas promoting your product or services is the least important benefit.
  • - Online discussions are most important in Blogs and Social Networks, and less important in Location and Photo Sharing Sites.
  • - In the Social Gesturing space, Commenting is more important than Sharing; and Replying to a social network message is more important than Liking or Following someone
  • - Spam catching, social sharing and links to commenters profiles are the top 3 most desired features in online commenting systems
  • - Top 3 most annoying things about commenting systems: low quality of comments, author not participating, delayed moderation.
  • - 62% of users seek out online communities of interest to discover conversations that impact work, travel, lifestyle, real estate, or product purchases, and 42% make purchasing decisions based on these visits.

Stay tuned for Part II, and feel free to discuss these results here.

Read more about the survey results

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  • http://abdallahalhakim.tumblr.com/ Abdallah Al-Hakim

    This is a very valuable resource – also great job on posting an infographics. I look will dig more into the detailed results later in the week

    • http://engag.io/ William Mougayar

      Thanks Abdallah.

  • http://blog.kwiqly.com/ James Ferguson @kWIQly

    Well William, – No big surprises perhaps but …

    I know you personally have a great track record of commenting and replying (as an author) or following deeper threads.  However, it occurs to me that given the value attributed to sharing #2 with 67%, is not readily accessible via engagio / disqus (excuse me for blurring).

    So if I engage with you – do I know if you are likely to share my views. If I did, perhaps (if I care about by twitter follow counts and similar) I would be motivated to engage with reciprocators.

    For the record I will share this comment, but as a question, can I find out if you share my response, indeed do you know that I have shared ?

    • http://engag.io/ William Mougayar

      Hmm….You can share/re-share any comment or entire thread on Engagio btw, either on the social networks (including Tumblr), or as an email to someone. I think what you are talking about is a Notification to let you know if I re-shared your comment somewhere else. That’s a good point. We should do that. Thanks.

      • http://blog.kwiqly.com/ James Ferguson @kWIQly

        Hmm – Yes I must have been tired when I wrote that – To clarify -
        a) I think “share propensity” (how often I share) would encourage engagement – and signal to others that it is cool to do
        b) As you picked up – did I share this specific post – a great reason to thank someone – and thus a great source of “sociability” with emphasis on “ability” :)

  • http://www.engineperformancechip.com/ sam carson

    I completely agree, commenting was always better than sharing and linking. 

  • http://www.techmansworld.com/ Michael Hazell

    I agree. I think that comment is always more important. It shows the writer that they content is actually being read by users, as bare analytics is really worth nothing, at least to me.

    • http://engag.io/ William Mougayar

      Agreed! Thanks for stopping by Michael.

      • http://www.techmansworld.com/ Michael Hazell

        You’re welcome. Thought I should stop by anyways, as you always return the favor over at my site (which I am currently setting up webmail for)

  • http://twitter.com/deannafrancis Deanna DeRosa

    Great post and infographic! Commenting is so valuable to a blog. As social sharing gets more and more popular, I just hope people utilize the blog community just as much as Twitter or Facebook.