Following Conversations and Comments on Engagio

We are used to following People on the social web, and it’s the norm now. You follow people on Twitter, Facebook and social networks. You follow users on commenting platforms, such as Disqus. You follow Pinterest items by pinning them. You follow blogs on Tumblr or via RSS feeds.

But how about following Conversations or Discussions?

That’s what we’ve allowed you to do now with Engagio.

You can follow any discussion thread, tweet, comment or discussion from your Engagio Dashboard, or from an Engagio Search results page. We follow the entire context with it.

Just hover over the entry and a Follow button is revealed. Just Follow or Unfollow the item.

Unfollow conversations

As soon as you follow an entry, we’ll place it in your Inbox with a + sign, and we keep monitoring new content that gets added to its context.

Follow in the Engagio Inbox

You can even Unfollow the thread inside your Inbox.

Try it. It’s great for keeping an eye on conversations that you were not involved in.

Enhanced by Zemanta
  • Abdallah Al-Hakim

    This is great for those who like to listen without necessary engaging. The other way to follow conversations is by engaging because engagio will index those conversations but you can’t comment all the time :)

  • awaldstein

    What’s the center of the community? The conversation? The people? Or the leader?

    Or is it some combo of the three?

    This is an interesting direction and will help sort out these questions. I like that.

    What I’m not certain about is duration.

    The web is all about leaders and followers. As a platform gestalt its many to many. In reality, by human behavior its one to many or few to few groups.

    These stars or groups exist over time. Conversation, even the most dynamic are temporal and last a few days.

    How does that fit into your thinking for engagio?

    • William Mougayar

      In the grand scheme of things, this is just a small feature for now. It’s really aimed to serve the user, not the community necessarily.

      The way I see it used is to keep an eye on something of interest. You may decide or not to get involved later, or you may just want to stay abreast of the knowledge embedded in these conversations.

      There is another part of this direction that will reveal itself over time.

      But I think that your question about the center of the community is a big question that deserves its own discussion/post.

      • awaldstein


        Building tool for the non engaged though…I don’t know.

        Unless you are a media model where the goal is traffic and engagement a methodology to draw the larger numbers of followers for a basic media ad model.

  • Emily Merkle

    The center of the community is the thought leader. By providing the content reliably, he/she is the hub. A certain degree of trust and expectancy develops among regulars; chemistry emerges. The draw is the conversation topic – you do not engage without interest. i use Engagio (not very well) to monitor conversation topics.

    • William Mougayar

      Thanks Emily. On could argue that the Conversation is the center, because it’s the quality of the content that brings people back to the discussion. Everyone in the conversation is a thought leader. The quality of the conversation is as good as the people in it.

      That said, all three are important, and it’s when they all work in tandem that you see this magical blend that rarely happens, like on @fredwilson’s

      • Emily Merkle

        Exactly: The quality of the conversation is as good as the people in it. I would like to see communities police themselves – reward good behavior, call out inappropriate actions/trolling.

    • Abdallah Al-Hakim

      I think the leader is critical during the genesis of the community but once it grows then it becomes its own functioning organism with potentially different centres of influence. The leader will still initiate the topics but other emerging influencers can generate a topic within a topic!

    • ShanaC

      maybe, the center of a community is something slight more – regulars change.

      • Abdallah Al-Hakim

        Can you expand on this? I am a bit confused :)