Engagio is Joining Influitive!

Today, we’re announcing that Engagio is merging with Influitive as part of an acquisition transaction we have just completed.

I’m very excited to share this news with you because it was the right thing to do for Engagio, its employees, and the Social Conversations product we have built over the past year.

I’ve known Mark Organ, CEO and co-founder of Influitive for over two years, when he was moonlighting at the Xtreme Labs offices while Influitive was in the early development stages. Ever since, we stayed in touch and held a lot of respect for each other. As fellow entrepreneurs, we often commisurated on the lack of early interest from Canadian VCs in our startup companies (when I was running Eqentia), as we both turned to the US ecosystem for support.

Last summer, I approached Mark last summer for a partnership arrangement where we would provide them Advocacy related social conversations via our nascent API. He liked the idea but asked me to hold off a few months.

By Christmas of last year, on December 27th, we were at the lunch table discussing how we could enrich their AdvocateHubs with our social conversations data. It occured to both of us that we each held an important key to Mark’s vision of advocate marketing. Influitive offered an application and advocate experience that made it easy to mobilize customers. Engagio owned technology that can help B2B marketers identify the best opportunities for advocate engagement. After lunch, we went back to Mark’s office and behind closed doors, we almost simultaneously spurted out the idea of the merger. As it turns out, we had both been thinking about it, but didn’t want to say it upfront, til later.

It took a few weeks of negotiations and attending to the required details of diligence, and the rest is now history. Our entire team is joining Influitive, and I’ve become a big supporter of Advocate Marketing. Actually, my job will be to evangelize the concept by educating the market, publishing thought leadership and managing Influitive’s AdvocateHub, called VIP.

The synergies between Engagio and Infltuitive are very strong because the combination of customer advocacy and social engagement is a new frontier. Having visibility into social web conversations is part of the new social marketing mix.

Going forward, we will be integrating several pieces of the Engagio technology into Influitive’s AdvocateHub. You can expect to see us facilitate the tracking, and monitoring of social conversations, as well as providing further intelligence around Advocate activities.

If you have not heard of Influitive, go check them out at http://www.influitive.com, and sign-up for a free trial. You probably already know who your best customers are, but maybe you have not been able to effectively harness their advocacy activities to benefit your marketing efforts. Influitive makes it easy to mobilize them to discuss, support or evangelize your products and services on the social web where buyers are turning to their peers for advice on their purchasing decisions.

I’d like to thank all of our users and advocates for their amazing support throughout our one year of existence. 110 articles were written about Engagio in the past 12 months approximately, and that says a lot about the support we have had.

Please let me know directly or via comments here what you think of this announcement and how we could further leverage the power of Engagio inside the Influitive Advocate Marketing platform. After all, Advocate Marketing is a visionary idea that is becoming a new Core Business Process with immediate benefits to those who manage it well.

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  • http://getpaidtowriteonline.com/ Sharon Hurley Hall

    Congrats, William! Sorry to see Engagio go, though.

    • http://engag.io/ William Mougayar

      Hi Sharon, Thanks for your support!

  • http://www.charliecrystle.com Charlie Crystle

    Congratulations, William. Sounds like an exciting outcome!

    From the post it’s not entirely clear whether you’ll be keeping Engag.io going for users, though it seems to make sense to…

    • http://www.alearningaday.com Rohan

      Agree. A bit of clairy on what happens to Engag.io would be useful.

      • http://engag.io/ William Mougayar

        It’s coming…stay tuned :)

        • http://wac6.com/ William Carleton

          Good to know because I am curious too. Engag.io’s daily digest has become indispensablemorning reading! Congrats William on the deal.

  • http://chrisarsenault.wordpress.com/ Chrisarsenault

    Congrats William, Mark and teams. Great combination, provides for solid growth potential. Makes lots of sense to merge the in house expertise.

    • http://engag.io/ William Mougayar

      Merci Chris. Keeping it Canadian :)

  • http://arnoldwaldstein.com/ awaldstein

    Nice and congrats!

  • http://www.alearningaday.com Rohan

    Congrats William! Very happy for you! :)

  • http://kirstenwinkler.com KirstenWinkler

    Congrats William!

  • http://hirethoughts.blogspot.com/ Donna Brewington White

    I feel like a proud aunt which I know is stretching my role quite a bit. :) But as part of the AVC community from which this idea was birthed, it has been inspiring and exciting to watch Engagio evolve.

    Congratulations William and Bart and team! This is no small feat!

    • http://engag.io/ William Mougayar

      Thanks Donna. That’s a funny analogy :)

  • http://twitter.com/KatieFelten Katie Felten

    Wow Congrats William, I am excited to see where this partnership takes you.

  • http://fernando-gutierrez.com Fernando Gutierrez

    Big congrats William! it’s been great to see Enga.io grow from the idea to the product in front of us!

    • http://engag.io/ William Mougayar

      Thanks Fernando!

  • FlavioGomes


  • Bruce Cole

    Hey, William… Congratulations! The world needs creative doers like you more and more.

  • http://www.pointsandfigures.com pointsnfigures


  • http://www.techmansworld.com/ Michael Hazell

    @wmoug:disqus Sad to hear about this, because I wanted Engag.io to remain independent. However, since it isn’t, I am kindly requesting to have my account removed Engagio. Using the interface gives me errors.

    • http://wmougayar.com/ William Mougayar

      No worries, we will delete your account. We’re not using the data for anything.
      Thanks & I understand your feelings.