Engagio is an “All-in-One” Suite for Social Conversations Engagement

December 30, 2012 by William Mougayar

I was inspired by HubSpot’s position as an All-in-One Marketing suite when it dawned on me that what we had done at Engagio is build an All-in-One suite for Social Conversations Engagement.

It is fitting to end this year with a post that describes the various pieces of this All-in-One Conversations Engagement suite, as depicted by the graph above.

1. Inbox. It’s the heart of Engagio and was Engagio’s first premise. The Inbox is where you check your “Conversations Mail” and reply to comments and discussions you’ve left on the social web. And recently, we’ve added the part where you can see conversations that you “Follow”, and where you’ll see internal messages sent to you from other Engagio users.

2. Contacts. That’s where we automatically list the people that you’re engaging with. You can sort the list by date or # of interactions and you can link to a user’s profile to learn more about them.

3. Dashboard Stream. That’s where you follow your friends’ discussions, and discover where they are engaging.

4. Interaction History. Pick any user you’ve interacted with, and we’ll show you on their Profile Page the 1:1 interaction history between the two of us across the various social channels.

5. Profile Pages. Each Engagio user has their own profile page containing their unified social identities and a conversations stream from all of their conversations sources. Here’s mine, William Mougayar.

6. People Search. You can search for anyone from about 7 million profiles in our database and link directly to their profile.

7. Social Graph. When you look at a user’s profile, you will clearly see where and who they interacting with, hence you will see their social interaction graph.

8. Conversations Search. We’ve already indexed 32 million conversations and adding hundreds of thousands daily. Try searching for something! Or dive into our long list of trends.9. Alerts & Discovery. After you search, you can set-up an Email alert on anything you have an interest in. And our very popular discovery email tells you where your friends have been engaging.

10. Discovery Pages. This is the newest part of Engagio, and you’re seeing a glimpse of it via the entry page. We’ve innovated with the concept of “browsable conversations“. Give it a try.

Ten pieces to Engagio. Are you using all of them?

Engagement Discovery Dashboard, Chrome Extension, Multiple Accounts, Find Friends: We’re now a Conversations Network!

May 15, 2012 by William Mougayar

Today, we are announcing a number of significant new product enhancements that will offer additional value to our users.

Engagement Discovery
Engagio is becoming a Social Conversations Network combining the convenience of the social Inbox utility with the power of the Network via a new Engagement Discovery Dashboard.

The Engagement Discovery Dashboard reveals your friends conversations across the several social networks and commenting communities they participate in. Visit the Engagio dashboard to reveal the conversations that your friends are engaging in from across the spectrum of the social web. It’s an Engagement stream that is quite addictive.

Engagio Discovery Dashboard Engagio

Discovery is becoming fragmented on the social web. Engagio looks at the Discovery piece via an engagement lens. It lets you discover sites and articles where your friends are spending their time.

Any user can find people to follow by dipping into their existing friends/contacts on Twitter, Facebook and Google Contacts (Engagio surfaces them), or by searching Engagio’s 400,000 social identities Profiles database. We call this type of follow, a “BIG Follow”, because you follow people across their networks in one click. Why should we have to follow users multiple times? With Engagio, you follow users once.

Find Friends on Engagio

Chrome-Gmail Extension
Engagio is also releasing a powerful Gmail extension for Chrome that displays its popular “social conversations inbox” inside Gmail as a folder. The extension is available from the Chrome store as a free download.

Millions of users live inside their Gmail throughout the day. The Engagio extension gives them a one-click access to social interactions and online commenting in a familiar look and feel as the Gmail Inbox.

Users are spending more time replying to social conversations, sometimes as a priority over regular email. The Chrome extension will increase usage levels for users that are both on email and social networks throughout the day. According the Engagio State of Online Conversations survey (to be released in early June), Commenting is a more important social gesture than Sharing, and Replying to a social networking message is more important than Liking.

The Gmail extension includes a Discovery button “Discover friends’ conversations” that links to the Engagement Discovery Dashboard.

Engagio’s Gmail extension also includes two features that are likely to keep users interested:

- a “Social Compose” function where users can post a new message to their Twitter, Facebook or LinkedIn accounts
- a browser notification icon that displays the # of unread messages, similar to Gmail.

Multiple Social Accounts for the same user
Engagio users can connect an unlimited number of additional networks to their account for Twitter, Facebook, Disqus, LinkedIn, Tumblr, Google+, Google Contacts and Foursquare.

This was one of the most asked features. Community managers, brand owners and power users will be able to manage multiple personal and business conversations from a single account.

Social Graphs Integration

Follow Friends. For Twitter, Facebook and Google Contacts, find out which of your friends from these networks are on Engagio. Follow/unfollow friends and see who is following you.
Find Friends. Find new Friends to invite from these three networks. The incentive for inviting friends is that you can follow their conversations across the networks they are on. More signal, less noise.

Email Notifications

Who wants to connect with me? One of the benefits of being on Engagio is that users can reveal their email to each other as a subtle signal that they are open to being contacted. This is important in commenting communities where users meet strangers and become friends after initiating several discussions with each other. Users will now get notified via Email when their contacts want to reveal their emails to them.
Where are my friends are commenting? A daily email notification will alert users where their friends are commenting so they can discover new interesting sites to participate in.

As usual, we’re always hungry for feedback and additional product ideas. We take our UserVoice board very seriously. Please leave feedback, tweet something about Engagio, and share your experience and thoughts on the social web. Thank you for your support.

Your Engagio Team

Engagio Gives the Web a ‘Context’ Button (readwriteweb.com)
Engagio Turns Gmail Into An Inbox for Social Conversations (businessinsider.com)
Social inbox Engagio becomes a social conversations network (gigaom.com)
Engagio Creates a Universal Inbox for Social Network Messages (pcworld.com)
Engagio Brings Its Social Inbox To Your Gmail Inbox (techcrunch.com)

Social Gestures and the Social Web – Part I

April 15, 2012 by William Mougayar

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Social Gesturing is at the heart of the social web. Those little signals have a small footprint but a large impact.

The crowd-sourced nature of social gestures adds up to a lot of value. After all, Facebook with all its might was mostly based and founded on 3 basic social gestures: liking, sharing and linking, each taking a fraction of a second to accomplish.

I’ve been thinking a lot about the hierarchy of social gestures in terms of value and potential. And I came-up with the following way to organize them into a taxonomy where certain gestures are grouped with each other according to the objective they are meant to achieve and the purpose they target: People, Interests or Content.

The graph below is self-explanatory. The objective of social gesturing is to a) grab Attention, b) Express yourself, c) Curate interests (or content), d) develop Relationships, or e) Engage with people.

Social Gestures in the Social Web

The most commonly used Social Gestures are Sharing, Linking and Liking when it comes to Content, and Following or Friending when it comes to People. But the area that holds the most promise is Engagement with People.

There is an ascending amount of time it takes to accomplish each gesture. If you look at the two extremes, Discussing something with someone is a lot more time-consuming than Clicking on content or Sharing it.

Personally, and for Engagio, I’m very interested in the gestures around Social Engagement. I think we’re just getting started in that segment, and I plan to cover more on that topic in Part II of this post.

In the meantime, what is your opinion on the following 3 questions:

Are there other Social Gestures that you are seeing?

Do you see new ones that are emerging?

Which ones do you use the most?

If You Don’t Interact, You’re Not Social (radian6.com)
The Social Web Trends Of 2012 (viralblog.com)
It’s a Small World After All: The Top Global Web Trends (briansolis.com)

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